National Retail Federation Leadership
How We Got Here & Where We’re Going

Joe LaRocca, VP & Senior Advisor, Loss Prevention, RetaiLPartners
Rich Mellor, Former Vice President of Loss Prevention

For over 25 years, the NRF LP Council has been focused on elevating, developing, and inspiring our industry. In this LPNN interview, hear from two industry pioneers who helped lead the NRF’s LP efforts. Joe LaRocca and Rich Mellor talk about the greatest challenges and successes from their tenure as Vice Presidents of Loss Prevention for the NRF – including driving ORC efforts and awareness, developing the NRF Protect Conference, testifying before Congress, and more.

Read our series of articles on the NRF LP Council leadership - in their own words - here.

 

Episode Sponsored By:

The D&D Daily and D-Ddaily.net - divisions of Downing & Downing, Inc.

info@d-ddaily.net ~ 1.440.942.0671

36615 Vine St., Suite 103 ~ Willoughby, OH 44094

© 2005-2025 Downing & Downing, Inc. ~ All Rights Reserved Globally ~ Webmaster Design By J, LLC